As the B2B marketing industry moves into the second half of the year, organizations are reevaluating their strategies,…
Blog July 2
Last week, Pipeline360’s Matt Hummel detailed the challenges the B2B industry is currently facing in an article titled…
Demanding Views June 27
The wait is over! The 2025 #B2BMX Summer Camp schedule is here — a week-long online experience that invites marketing and…
Blog June 26
While artificial intelligence (AI) role in B2B marketing to rise, a new survey details how organizations that prioritize…
News Brief June 25Survey results presented at the recent Gartner Marketing Symposium/Xpo showed that digital channels now account for 61% of…
News Brief June 24
The world is in a strange place right now. Tariffs, layoffs and economic uncertainty are casting a lengthy…
Demanding Views June 20
Oktopost announced the acquisition of Milk Video, a video creation company focused on simplifying short-form video editing for marketers.…
News Brief June 17
Salesforce just announced the release of Marketing Cloud Next, an evolution of its leading marketing solution to end…
News Brief June 16
Influencer marketing has made its way into the B2B playbook, transforming how brands build trust and connect with…
News Brief June 12
Companies often expand their product lines— multiple times even— without staff support levels increasing. This results in “shadow”…
Case Studies June 12
A recent report by DecisionTelecom takes a deep dive into how SMS marketing is now a core part of…
Feature June 11
School may be out for summer, but that doesn’t mean the learning stops! In fact, we’d argue it’s…
News Brief June 2
February 19, 2025
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